Abercrombie is having other problems

What lessons can learn the experience? (the first, the price Aeropostale. With the economy downward and competitors such as becomes spiral-shaped, spree depreciate abercrombie refused to lower prices. Company insists the price - cutting will reduce the verse of brand.
Can you estimate discount will provide goodwill and establish customer loyalty, especially in difficult times. After all, the more grateful, cannot in two customers of the company is in a great position related economic recovery, and when a better price? The first (see photo: shopping center ").
Not, say experts, consumers. "According to the different research found that, the company will have a tough time increased prices dropped their once said:" professor, marketing, c.w. park, the university of southern California and the editor of the consumption psychology. "Shoppers began to think the discount the price of your customer base, and if you are at increased risk alienating. Logically, you might think that consumers will enjoy lower prices, and to understand when they return. It was not always so."
But even in prices could prove abercrombie, it holds no company to attract customers. "If you offer interesting rewards, you can reduce the loss, while maintaining the luxury image," says park. "Provide the milk and cookies. Anything."
He pointed out that, in the four seasons hotel chain, the price of high quality, but still costs of room to provide trading, let you buy a five - the night stay, the third free. Hotel, in fact, is to reduce the price. But when the situation will improve more benefit consumers accept the copy room - the soaring cost of trading than suddenly. We know that you cannot put room, but how can you jack prices on another 30 dollars? Despite having a clearance sale abercrombie, avoiding seasonal conventional promotional activities.
There are other problems. "They are typical American prep brand, but the world changed said to them:" Edward Yruma, equality and research analyst KeyBanc capital markets. "we live in the age of gossip girl, we see some funkier." watch out of the classic abercrombie style, the company began to sell clothes, very well. "I noticed my children not to accept any abercrombie said:" these days of two teenage girls a mother.