Abercrombie, fitch not life! It is an illusion. You were sold to a stupid, because their clothes are cheap. Now they make you feel torn jeans is worth more than 100 dollars?
If people want a leisure lifestyle, then stop obsessing over clothes, how do you see. Don't worry, most people look good. Only when we get yourself to others, when we feel very bad!
In almost all (in the United States, and now they're all over the world. We have a huge obesity problem, and it is our hands to teenagers were these people think they need to achieve the ideal of beauty, they describe.
Life is not a ratio, this is a business. People in the east coast to the west coast style, etc.), so they sell it to you in thin paper t-shirts and jeans rip and shrinkage and hole. In the real life really... These, you're dressed like walking over look like people to buy.
In the retail trade environment, consumer choice for retail prices, reduced the temptation, in order to promote sales and inventory. This trend is bucking company cheap abercrombie, and about (of) the primary goals of statements fitch, through a recession is "protect brand". By hosting the price stability and rival discount, hope Ambercrombie cheap produce recession is a good management of the brand, customers are willing to pay insurance premium.
This is a good strategy? Only time will tell you the answer. In a sense, however, it is a kind of risk strategy, such as short-term gain sacrifice a future uncertain size. - - "sales dropped 30%, with a phenomenal year as consumer preference has turned to cheaper brand. Despite the decline in sales and inventory run some more than 15% in this time last year, it is undoubtedly contributed to the fact that the company has increased from $43 million debt load, a year ago, its $current level of $157 billion dollars.
But the company prepare to storm. The economy is still profitable, abercrombie despite the huge cheap because of its huge sales have dropped the margin: buy clothes made in Asia and items of north and South America and sell them has proved a cost, many companies, it may change fashion.
A risk, but consciousness. If a recession, wholesale cost structure can prove abercrombie inflexible. When we saw the evenhealthy retailers has been able to their low, the harm of lease or future lease obligations (28 million dollars, more than the market capitalisation! Do not neglect. However, if the company has enough space to reduce prices, improve short-term profit.
2009年11月2日星期一
2009年10月30日星期五
Abercrombie brand protection function
Founded in 1892 by David t abercrombie, forestry science and technology has Berlin sports and migration. It is in the late 1960s, until it is limited in 1988, the acquisition, management and human resources, mike plus "casual" brand, in the form of great luxury in the travel company providing commodities.
Management and marketing
Company officials
Below is the leading company officials fitch Co., LTD (&
Michael s. jeffries - chairman and chief executive, Jefferies held since 90s of the 20th century, this position. He has been renovated brand and various aspects of the company.
Diane AnNaChang - executive vice President of purchasing
Leslee k. Herro - executive vice President layout
David s. Cupps - senior vice President, Sec and total legal adviser
Thomas d - the communication
Richard Clarke - executive vice President and chief financial officer
Amy Zehr - vice President of the shop
Company headquarters is located in the "home". It has branches in milan, Italy in Europe.
advertising
Official logo milu deer (& fitch through its senses. The photos and the market's beach, architecture, or overlap in grayscale mountains. Photographer is Bruce weber's marketing, photography Calvin klein and Ralph lauren. Model and the photos are seasonal about "preview", and new faces in the web site before, this feature. Only choose photography and renamed "photo gallery." "a&f casting" instead of "a&f new faces" propaganda and give information is for marketing activities. The company only "brand sale personnel" (shop), the staff activities. They use special good-looking models, to attract young people to buy clothes.
The protection products and brands
Company adopted at the luxury brand trademark. When using this brand slogan "the most outstanding cashmere, pima cotton, high quality leather manufacture in casual clothing, body consciousness," and "the implementation and/or merged by mechanical... most upscale denim..."
A man's intense perfume, cologne, Colden 41, proof. The perfume of women, including perfume, perfume 41, Wakely classic. At the same time, fierce, 8 Cologne41 and perfume and additive compliment, that ye also love one another. Ezra cologne fitch (advanced), Ezra parfum was described as "avatar" (& fitch heritage, until they were stopped at cologne. Christmas is proved by removing a year 2006 (though some stores carry cologne. Perfume to prove) in the perfume of retirement. 8 have intense market in most heavy perfume, because they are the signature scent brand.
For popularization and enhancement of counterfeit goods, abercrombie fitch ratings. In 2006, the company's brand protection (& fitch plans to solve the problems in the world (Taiwan, mainland China, Hong Kong, Japan, South Korea) legal force is a global. [and] shane battier, join this company in November 2005, is responsible for the project supervision. Berry with special player before the FBI, it is part of the program, the intellectual property rights in the news conference. Announced that from active a&f "program will improve the actual and the strategy of the power to eliminate illegal abercrombie." product, fitch ratings
Course contents include brand protection of all, Main forestry science and technology, agriculture, forestry, technology and RUEHL {Hollister closed brand by the end of January 2010). Ensure consumer awareness to this question, (& fitch brand protection and abercrombie brand protection function suggest consumers buy real shops and report suspected a&f fake.
The company's brand fitch abercrombie gift card, have been consumer affairs "(" no fraud, such as the deadline, dormancy, after the cost.
Other a&f brand
There are four other concepts, in addition to its namesake forestry science and technology (& fitch. Although called subsidiary, brand does not violate the definition of brand; all were exactly the same situation (and management team. Fitch company (& fitch full rights and ownership to each of the following brand trademark.
Management and marketing
Company officials
Below is the leading company officials fitch Co., LTD (&
Michael s. jeffries - chairman and chief executive, Jefferies held since 90s of the 20th century, this position. He has been renovated brand and various aspects of the company.
Diane AnNaChang - executive vice President of purchasing
Leslee k. Herro - executive vice President layout
David s. Cupps - senior vice President, Sec and total legal adviser
Thomas d - the communication
Richard Clarke - executive vice President and chief financial officer
Amy Zehr - vice President of the shop
Company headquarters is located in the "home". It has branches in milan, Italy in Europe.
advertising
Official logo milu deer (& fitch through its senses. The photos and the market's beach, architecture, or overlap in grayscale mountains. Photographer is Bruce weber's marketing, photography Calvin klein and Ralph lauren. Model and the photos are seasonal about "preview", and new faces in the web site before, this feature. Only choose photography and renamed "photo gallery." "a&f casting" instead of "a&f new faces" propaganda and give information is for marketing activities. The company only "brand sale personnel" (shop), the staff activities. They use special good-looking models, to attract young people to buy clothes.
The protection products and brands
Company adopted at the luxury brand trademark. When using this brand slogan "the most outstanding cashmere, pima cotton, high quality leather manufacture in casual clothing, body consciousness," and "the implementation and/or merged by mechanical... most upscale denim..."
A man's intense perfume, cologne, Colden 41, proof. The perfume of women, including perfume, perfume 41, Wakely classic. At the same time, fierce, 8 Cologne41 and perfume and additive compliment, that ye also love one another. Ezra cologne fitch (advanced), Ezra parfum was described as "avatar" (& fitch heritage, until they were stopped at cologne. Christmas is proved by removing a year 2006 (though some stores carry cologne. Perfume to prove) in the perfume of retirement. 8 have intense market in most heavy perfume, because they are the signature scent brand.
For popularization and enhancement of counterfeit goods, abercrombie fitch ratings. In 2006, the company's brand protection (& fitch plans to solve the problems in the world (Taiwan, mainland China, Hong Kong, Japan, South Korea) legal force is a global. [and] shane battier, join this company in November 2005, is responsible for the project supervision. Berry with special player before the FBI, it is part of the program, the intellectual property rights in the news conference. Announced that from active a&f "program will improve the actual and the strategy of the power to eliminate illegal abercrombie." product, fitch ratings
Course contents include brand protection of all, Main forestry science and technology, agriculture, forestry, technology and RUEHL {Hollister closed brand by the end of January 2010). Ensure consumer awareness to this question, (& fitch brand protection and abercrombie brand protection function suggest consumers buy real shops and report suspected a&f fake.
The company's brand fitch abercrombie gift card, have been consumer affairs "(" no fraud, such as the deadline, dormancy, after the cost.
Other a&f brand
There are four other concepts, in addition to its namesake forestry science and technology (& fitch. Although called subsidiary, brand does not violate the definition of brand; all were exactly the same situation (and management team. Fitch company (& fitch full rights and ownership to each of the following brand trademark.
2009年10月29日星期四
Another Reason to Hate Abercrombie and Fitch
Tuesday is Hemingway's birthday. He is my favorite writer Nathaniel, with the west and salinger. I put the writer yearbook, because I found this information is charming crazy mirth, previously unknown to me.
This is the birthday of the writer Ernest Hemingway (book) was born in Illinois oak park (1899), the Nobel Prize - the Pulitzer prize for this book, the sun also rises (1926), a farewell to arms (1929), "the old man and the sea" (1952).
The 2008 presidential candidates are cited Hemingway for whom the bell tolls (1940) as their favorite book. It is about an American teacher, Robert Gordon, the volunteers to fight in the Spanish civil war against frank fascists. Robert Jordan was wounded in battle, going to shoot in his own a submachine gun to end of severe pain, but the enemy into sight, Jordan loyatly, delay upcoming fascist soldier made his comrades to flee to safety. Then he died.
John McCain in 2002 has written a book called worth fighting for, from Robert Jordan in the dying monologue. McCain write about personality of Robert Jordan always mutually, since childhood through his prisoners of war in Vietnam. McCain said about the characters in Hemingway's: "I know, if he is in the cell's field is near mine, and he will be serious, he will be strong, and he will be difficult, he won't give up. And Robert will expect me to do the same thing." During the campaign, Mr Obama told the rolling stone magazine, for whom the bell tolls is "a three books, most aroused him."
Hemingway's suicide in 1961, October 30, took his head, with shotguns, wearing a coat in the hallway, pajamas, blaine county's house.
He has a frenzy of private life. He told the people he despised his mother. He has been married four times, involved in many other women. He often by other writers wrote him know vicious portrait f. Scott Fitzgerald and Gertrude stein, published in his memoir moveable feast.
An autobiography is actually made his widow Mary posthumously Hemingway, 1964. She edit the memoirs of manuscript, repair and extensive things together from various sources. He wants to her, he didn't want to include clear requirements and other parts, the memoirs were completed.
This month, July 2009, release a version of the "restore Scribner's memoirs". This "Sean Hemingway Hemingway's grandson, through with his second wife, Pauline, a woman more vicious version of the 4th wife," memoirs of Mary magdalene.
This is the birthday of the writer Ernest Hemingway (book) was born in Illinois oak park (1899), the Nobel Prize - the Pulitzer prize for this book, the sun also rises (1926), a farewell to arms (1929), "the old man and the sea" (1952).
The 2008 presidential candidates are cited Hemingway for whom the bell tolls (1940) as their favorite book. It is about an American teacher, Robert Gordon, the volunteers to fight in the Spanish civil war against frank fascists. Robert Jordan was wounded in battle, going to shoot in his own a submachine gun to end of severe pain, but the enemy into sight, Jordan loyatly, delay upcoming fascist soldier made his comrades to flee to safety. Then he died.
John McCain in 2002 has written a book called worth fighting for, from Robert Jordan in the dying monologue. McCain write about personality of Robert Jordan always mutually, since childhood through his prisoners of war in Vietnam. McCain said about the characters in Hemingway's: "I know, if he is in the cell's field is near mine, and he will be serious, he will be strong, and he will be difficult, he won't give up. And Robert will expect me to do the same thing." During the campaign, Mr Obama told the rolling stone magazine, for whom the bell tolls is "a three books, most aroused him."
Hemingway's suicide in 1961, October 30, took his head, with shotguns, wearing a coat in the hallway, pajamas, blaine county's house.
He has a frenzy of private life. He told the people he despised his mother. He has been married four times, involved in many other women. He often by other writers wrote him know vicious portrait f. Scott Fitzgerald and Gertrude stein, published in his memoir moveable feast.
An autobiography is actually made his widow Mary posthumously Hemingway, 1964. She edit the memoirs of manuscript, repair and extensive things together from various sources. He wants to her, he didn't want to include clear requirements and other parts, the memoirs were completed.
This month, July 2009, release a version of the "restore Scribner's memoirs". This "Sean Hemingway Hemingway's grandson, through with his second wife, Pauline, a woman more vicious version of the 4th wife," memoirs of Mary magdalene.
2009年10月27日星期二
Abercrombie is having other problems
What lessons can learn the experience? (the first, the price Aeropostale. With the economy downward and competitors such as becomes spiral-shaped, spree depreciate abercrombie refused to lower prices. Company insists the price - cutting will reduce the verse of brand.
Can you estimate discount will provide goodwill and establish customer loyalty, especially in difficult times. After all, the more grateful, cannot in two customers of the company is in a great position related economic recovery, and when a better price? The first (see photo: shopping center ").
Not, say experts, consumers. "According to the different research found that, the company will have a tough time increased prices dropped their once said:" professor, marketing, c.w. park, the university of southern California and the editor of the consumption psychology. "Shoppers began to think the discount the price of your customer base, and if you are at increased risk alienating. Logically, you might think that consumers will enjoy lower prices, and to understand when they return. It was not always so."
But even in prices could prove abercrombie, it holds no company to attract customers. "If you offer interesting rewards, you can reduce the loss, while maintaining the luxury image," says park. "Provide the milk and cookies. Anything."
He pointed out that, in the four seasons hotel chain, the price of high quality, but still costs of room to provide trading, let you buy a five - the night stay, the third free. Hotel, in fact, is to reduce the price. But when the situation will improve more benefit consumers accept the copy room - the soaring cost of trading than suddenly. We know that you cannot put room, but how can you jack prices on another 30 dollars? Despite having a clearance sale abercrombie, avoiding seasonal conventional promotional activities.
There are other problems. "They are typical American prep brand, but the world changed said to them:" Edward Yruma, equality and research analyst KeyBanc capital markets. "we live in the age of gossip girl, we see some funkier." watch out of the classic abercrombie style, the company began to sell clothes, very well. "I noticed my children not to accept any abercrombie said:" these days of two teenage girls a mother.
Can you estimate discount will provide goodwill and establish customer loyalty, especially in difficult times. After all, the more grateful, cannot in two customers of the company is in a great position related economic recovery, and when a better price? The first (see photo: shopping center ").
Not, say experts, consumers. "According to the different research found that, the company will have a tough time increased prices dropped their once said:" professor, marketing, c.w. park, the university of southern California and the editor of the consumption psychology. "Shoppers began to think the discount the price of your customer base, and if you are at increased risk alienating. Logically, you might think that consumers will enjoy lower prices, and to understand when they return. It was not always so."
But even in prices could prove abercrombie, it holds no company to attract customers. "If you offer interesting rewards, you can reduce the loss, while maintaining the luxury image," says park. "Provide the milk and cookies. Anything."
He pointed out that, in the four seasons hotel chain, the price of high quality, but still costs of room to provide trading, let you buy a five - the night stay, the third free. Hotel, in fact, is to reduce the price. But when the situation will improve more benefit consumers accept the copy room - the soaring cost of trading than suddenly. We know that you cannot put room, but how can you jack prices on another 30 dollars? Despite having a clearance sale abercrombie, avoiding seasonal conventional promotional activities.
There are other problems. "They are typical American prep brand, but the world changed said to them:" Edward Yruma, equality and research analyst KeyBanc capital markets. "we live in the age of gossip girl, we see some funkier." watch out of the classic abercrombie style, the company began to sell clothes, very well. "I noticed my children not to accept any abercrombie said:" these days of two teenage girls a mother.
2009年10月26日星期一
Abercrombie Businessas Casting Member of Abercrombie & Fitch
We have different requirements on July 29 sites, some problems (in order to sales fitch. Here is the trend, we asked.This site is open for more than one year?
Which of the following key "(women) is the most popular this spring?
Which of the following woman, people buy products?
Whether there is enough of the most popular items in stock?
It will be difficult to get more of the most popular product, if they need more holidays?
Business increase/decrease is flat since last month?
All of the respondents said the open position for more than a year.
Tanks Lexi, knitting garment, said it was "key" 10% of respondents.
28% of respondents, Emma low up guiding Jane's best-selling products, while women accounted for 24 percent of respondents said that Margaret highest best-selling products are women.
All of the informant reports have enough of the most popular items in stock.
The respondents will have difficulty, the most popular product, if they need this holiday. 83 percent said, there is no difficulty in the holiday.
45 percent of business, rose 31%, no change since last month reported last month, 24 percent of respondents reporting loss in business last month.
Conclusion: the survey of tunnel checks, no large increase sales in the last month. There does not seem to be a leading new female products or a dominant women look out the key. In their most popular stocks, promote the project were full, not a big crack clothes. However, things during the festival, may have difficulty, to obtain the most popular products need it. As a whole than to see a small increase in business, no new items to drive sales.
I am very glad to see Danny Bunyavong member (& fitch castings. I know this for a period of time, but see it is better, obviously he's name is too long, "g ended his name, but he cut off from the rest of the world is still the same Danny, as we all know, can't wait to see more him. This is our proud moment, Danny is the first Asian male model and abercrombie fitch ratings.
Dirtii laundry line Bunyavong interview two months ago, Danny to read more about Danny: Danny Bunyavong has become each girl's dream
www.www.abercrombieonsale.co.uk photo, click in the foundry, third picture.
Which of the following key "(women) is the most popular this spring?
Which of the following woman, people buy products?
Whether there is enough of the most popular items in stock?
It will be difficult to get more of the most popular product, if they need more holidays?
Business increase/decrease is flat since last month?
All of the respondents said the open position for more than a year.
Tanks Lexi, knitting garment, said it was "key" 10% of respondents.
28% of respondents, Emma low up guiding Jane's best-selling products, while women accounted for 24 percent of respondents said that Margaret highest best-selling products are women.
All of the informant reports have enough of the most popular items in stock.
The respondents will have difficulty, the most popular product, if they need this holiday. 83 percent said, there is no difficulty in the holiday.
45 percent of business, rose 31%, no change since last month reported last month, 24 percent of respondents reporting loss in business last month.
Conclusion: the survey of tunnel checks, no large increase sales in the last month. There does not seem to be a leading new female products or a dominant women look out the key. In their most popular stocks, promote the project were full, not a big crack clothes. However, things during the festival, may have difficulty, to obtain the most popular products need it. As a whole than to see a small increase in business, no new items to drive sales.
I am very glad to see Danny Bunyavong member (& fitch castings. I know this for a period of time, but see it is better, obviously he's name is too long, "g ended his name, but he cut off from the rest of the world is still the same Danny, as we all know, can't wait to see more him. This is our proud moment, Danny is the first Asian male model and abercrombie fitch ratings.
Dirtii laundry line Bunyavong interview two months ago, Danny to read more about Danny: Danny Bunyavong has become each girl's dream
www.www.abercrombieonsale.co.uk photo, click in the foundry, third picture.
2009年10月25日星期日
abercrombie & fitch fascia
A woman was forced to work in a shop of inventory, because of her arm is not accord with the false image, won her request. Riam director told the central London, a manager of employment tribunal in London, fitch of the shop (Saville to wear a sweater to cover the false arm. However, she was told that does not comply with the company's policy to "see", was told in a warehouse. Miss later resigned. Dean
The court ruled that miss dean has been harassed, or illegal for a reason and her disabled, but it refused to her request directly disability discrimination. It's basic compensation and the loss of ￡￡1.36 income, 1,077 court awarded miss dean is hurt feelings. 680 pounds.
Today is in the headlines, than, fitch is suing a former employee for disability discrimination.
The 22-year-old Riam dean of law students seeking to 2 million pound compensation claims she felt "reduction" and "embarrassed" by events in London's sole Saville row. Riam - who bionic arm - claimed she was arranged in the stockroom when she was told she couldn't wear her in the workshop for its cardigan doesn't accord with the famous companies "see" policy.
I know many fashion retailers are quite a picky about their clothes and understand typical clerk looks like they remain in abercrombie (fitch scantily clad models and in the store, I can't help but think entry) American brand is actually aims to all employees, in this case. But I will make the judge decided.The news was announced in recently closed brand management Ruehl said economic climate hindered the potential of high-grade brand success. Ruehl launched in 2004, is a more high-end sister its abercrombie & fitch fascia.
Chairman and chief executive officer Jeffrey, said: "Michael.
"We believe that it is in the interest of the company's growth opportunities, we provide our other brand resources, especially the international".
The court ruled that miss dean has been harassed, or illegal for a reason and her disabled, but it refused to her request directly disability discrimination. It's basic compensation and the loss of ￡￡1.36 income, 1,077 court awarded miss dean is hurt feelings. 680 pounds.
Today is in the headlines, than, fitch is suing a former employee for disability discrimination.
The 22-year-old Riam dean of law students seeking to 2 million pound compensation claims she felt "reduction" and "embarrassed" by events in London's sole Saville row. Riam - who bionic arm - claimed she was arranged in the stockroom when she was told she couldn't wear her in the workshop for its cardigan doesn't accord with the famous companies "see" policy.
I know many fashion retailers are quite a picky about their clothes and understand typical clerk looks like they remain in abercrombie (fitch scantily clad models and in the store, I can't help but think entry) American brand is actually aims to all employees, in this case. But I will make the judge decided.The news was announced in recently closed brand management Ruehl said economic climate hindered the potential of high-grade brand success. Ruehl launched in 2004, is a more high-end sister its abercrombie & fitch fascia.
Chairman and chief executive officer Jeffrey, said: "Michael.
"We believe that it is in the interest of the company's growth opportunities, we provide our other brand resources, especially the international".
Well, the post did lack objectivity -- because Walletpop is a blog. We break news, but we also comment on wider trends and draw our own conclusions from around the media landscape. There's a difference between a newspaper article and a blog post.
As for the other guesses -- they don't exactly dignify a response. But rest assured that my view of A&F is influenced by neither my teenage experiences nor my weight and race. I reviewed the company from the standpoint of a business writer, one who simply thinks a combination of tattered denim, snobby customer service and t-shirt bigotry may not be a winning formula for getting any retailer through the recession. (I did, by the way, reach out to A&F to ask for its reaction to my story and the comments; it did not respond).
Dean's victory over the company proves that I'm not the only one who recognizes the company's persistent lapses in judgment. And its second-quarter earnings, due on Friday, will likely confirm that whether my theories are right or not, something isn't working at A&F -- same-store sales fell 32% in June and 28% in July, out-declining analysts' already sober expectations.
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